Selected work

Platforms that carried real trade.

Twelve of the businesses we built for, grouped by what the work actually was. Several were firsts in their category in this market. A number are still running on what we shipped.

8 projects

Commerce

Storefronts, marketplaces and the fulfilment behind them.

Eyewa

2018

Eyewear retail

The first dedicated online eyewear store in the Middle East. Prescription and contact-lens commerce — astigmatism, bifocal and multifocal options — across Ray-Ban, Armani, Burberry, Dolce & Gabbana and Prada. Eyewa has since become one of the region’s larger venture-backed retail brands.

  • E-commerce
  • Catalogue
  • Prescription flows
eyewa.com

Happybaby

2018

Luxury childrenswear

An Abu Dhabi retailer trading since 1982, carrying thirty-plus designer houses including Baby Dior, Roberto Cavalli, Monnalisa and Moschino. Multi-language, multi-currency storefront with wishlists and worldwide fulfilment.

  • E-commerce
  • Multi-currency
  • Localisation
happybaby.ae

Timepiece360

2018

Luxury resale

The first UAE marketplace for pre-owned luxury watches — Rolex, Cartier, Omega. Two-sided: buyers and sellers on the same platform, with in-house certified watchmakers inspecting and servicing every piece before listing.

  • Marketplace
  • Two-sided
  • Authentication
timepiece360.ae

Gothelist

2018

Luxury fashion

A cross-border luxury fashion marketplace sourcing from boutiques in New York, Paris, Dubai and Tokyo — Givenchy, Dior, Chanel, Alexander Wang — with the full logistics and insured-shipping chain handled behind the storefront.

  • Marketplace
  • Cross-border
  • Logistics
gothelist.com

Hangerz

2018

Fashion retail

A multi-vendor fashion platform letting designers and retailers of any size list and sell. Reached more than 40,000 customers on the platform we built.

  • Multi-vendor
  • E-commerce
  • Mobile-first
hangerz.me

Mamis UAE

2018

Maternity retail

Maternity and nursing wear plus infant products, run by mothers for mothers. Full catalogue commerce with detailed product specification across clothing and hardware categories.

  • E-commerce
  • Catalogue
  • Brand design
mamisuae.com

Littlemees

2018

Childrenswear

Luxury children’s fashion e-commerce for retailers and designers, built with order-to-payment tracking beyond the platform default so the operator could see where every sale actually stood.

  • E-commerce
  • Sales tracking
  • Fulfilment
littlemees.com

Jubilya

2020

Jewellery and watches

Exclusive jewellery and European watches brought to the UAE market. The client rated the engagement 5.0 on Clutch — one of the named reviews on this site.

  • E-commerce
  • Brand design
  • Clutch 5.0
jubilya.com

1 project

Platforms

Software products built for other companies to operate.

System.hr

2018

HR software

A customisable human-resource management system: organisation charts, employment contracts, document handling, payroll and claims, employee self-service and a configurable alert system. Product work, not a brochure site.

  • SaaS
  • Internal systems
  • Self-service
system.hr

3 projects

Business

Corporate platforms, bookings and local search.

Symmetry Gym Dubai

2019

Fitness

Rebuild for a Dubai gym with a membership system attached — sign-up and training booking handled on-platform rather than over WhatsApp.

  • Memberships
  • Booking
  • Rebuild
symmetrygymdubai.com

Rafi Auto Workshop

2018

Automotive services

One of Abu Dhabi’s longest-running auto workshops, trading since 1984. Online appointment booking, service catalogue across a dozen vehicle marques, and the local SEO work to make it findable.

  • Bookings
  • Local SEO
  • Services
rafiautoworkshop.ae

Prime Technology UAE

2018

Technology group

The technology arm of Prime International, a UAE group. Corporate platform covering their operational planning and technical support lines.

  • Corporate
  • B2B
  • Group company
primetechnologyuae.com

Also worked with

Not everything needs a case study.

Further engagements across hospitality, sport, fitness, marine and publishing.

  • Manuscriptum
  • Supperclub ME
  • Yachts Going On
  • Bodyhack
  • Pretty Paper Studio
  • PASS Abu Dhabi
  • Walidia Yachts
  • Sixkros

The old site listed twenty-seven projects, including seven photography portfolios. Those have been retired rather than migrated — wedding and product photoshoots are not what this company does now, and leaving them up cost more credibility than they added.

Talk to us about what you are building.

We take on a small number of engagements at a time. If there is a fit, you will hear back from Abu Dhabi within a working day.